PAFMES is one of the most vibrant departments in the University where young brilliant thinkers and innovators learn media and the arts by “creating and doing”. The department has adopted a practical approach centered learning where students have to conceptualize, write, produce, direct, act and market their own content.

The department also taps into the KCAU Business School heritage by creating an environment for artistes to learn how to self-sufficient through their craft. PAFMES seeks to churn out discerning analysts who can chart the path of financial freedom for established and upcoming artistes alike.