object(stdClass)#15563 (15) { ["title"]=> string(48) "Bachelor of Arts in Journalism and Digital Media" ["course_overview"]=> string(1724) "

What is the course about its purpose, rationale? What are the general topics or focus? How does it fit with other courses in the department or on campus? Who is the course aimed at? Why would students want to take this course and learn this material?


The constantly evolving technology coupled with the rapidly changing mass media landscape and the need for competency provides an important and needful avenue for training skill-based professionals and build capacity in the practice of journalism. The world has undergone digital migration giving rise to online media. This has seen the proliferation of news and entertainment channels, calling for more professionalism, with the requisite competent skills and training to tackle the various communication issues emerging in Kenya and the world over. This course will go a long way in addressing these gaps in training and practice by exposing students to digital journalism theory and technical skills and also in providing the much-needed academic voice in general media studies, journalism and digital media. The target group for this course are high school leavers who wish to pursue a career in journalism, practicing journalists who may wish to develop or sharpen digital media skills for the 21st century and other professionals who may wish to communicate better online and offline with their stakeholders. The course aligns with the other courses in the School of Education in the collective call for all to emphasize the development and use of digital skills for teaching, learning and general industry practice. This course enables students to synthesize technical skills in digital media and apply them in other areas of communication.

" ["specialization"]=> string(0) "" ["who_can_join"]=> string(426) "

This programme is suitable for practicing journalists who would like to improve their skill and knowledge in this field. Those interested in joining the dynamic field of journalism and would like to gain globally competitive training are also invited to apply.

• KCSE GRADUATES WITH AN INTEREST IN JOURNALISM
• PRACTISING JOURNALISTS
• OTHER PROFESSIONALS INTERESTED IN MEDIA STUDIES

" ["entry_qualifications"]=> string(340) "

• KCSE C Plus (C+) or equivalent.

Duration & Structure Of The Programme

• 4 Academic years for GSS students
• 3 Academic years for SSS students

Mode of Delivery of The Programme/Course

• Face to Face and Blended Learning Methods, on a full-time basis

" ["program_duration_structure"]=> string(0) "" ["mode_of_delivery"]=> string(0) "" ["acca_contact"]=> string(0) "" ["url"]=> string(79) "https://www.kcau.ac.ke/course/bachelor-of-arts-in-journalism-and-digital-media/" ["application_form"]=> string(92) "https://www.kcau.ac.ke/wp-content/uploads/2022/06/Undergraduate-Application-Form-Revised.pdf" ["intake_periods"]=> string(21) "January,May,September" ["modes_of_study"]=> string(27) "Full Time,Part Time,Weekend" ["revised_fee"]=> string(113) "https://www.kcau.ac.ke/wp-content/uploads/2025/05/KCAU-School-of-Education-and-Arts-Fee-Schedule-Updated-2025.pdf" ["careers"]=> array(1) { [0]=> string(352) "

You can take up the role of a

• communications specialist,
• Editor,
• copy editor/writer,
• digital editor,
• digital media content developer,
• digital producer,
• documentary maker,
• editor/publisher,
• literary talent agent/manager,

" } ["curricula"]=> array(4) { [0]=> string(2140) "

Government Sponsored Students (GSS)

SEMESTER I	SEMESTER II
KCAU 009: Health Awareness and Life Skills KCAU 007: Communication Skills BJDM 100: History of Mass Media BJDM 101: English for Mass Communication BJDM 102: Kiswahili for Mass Communication BJDM 102: Kiswahili for Mass Communication BJDM 103: Introduction to Journalism and the Digital Age	KCAU 003: Information Literacy KCAU 004: Computer Literacy BJDM 104: Advertising BJDM 105: Public Speaking BJDM 106: News Writing, Reporting and Presentation BJDM 107: Photography and Photojournalism

Self Sponsored Students (SSS)

Trimester I	Trimester II	Trimester III
KCAU 009: Health Awareness and Life Skills KCAU 007: Communication Skills BJDM 100: History of Mass Media BJDM 101: English for Mass Communication BJDM 102: Kiswahili for Mass Communication BJDM 103: Introduction to Journalism and the Digital Age	KCAU 003: Information Literacy KCAU 004: Computer Literacy BJDM 104: Advertising BJDM 105: Public Speaking BJDM 106: News Writing, Reporting and Presentation BJDM 107: Photography and Photojournalism	KCAU 005: Entrepreneurship BJDM 200: Video Camera Operations BJDM 201: Writing, Reporting and Editing for Print Media BJDM 202: Radio Production BJDM 203: Social Media and Digital Storytelling BJDM 204: Theories of Communication and Digital Media

" [1]=> string(2032) "

Government Sponsored Students (GSS)

SEMESTER I	SEMESTER II
KCAU 005: Entrepreneurship BJDM 200: Video Camera Operations BJDM 201: Writing, Reporting and Editing for Print Media BJDM 202: Radio Production BJDM 203: Social Media and Digital Storytelling BJDM 204: Theories of Communication and Digital Media	CFU 104: Leadership and Team Building BJDM 205: Public Relations BJDM 206: Critical & Cultural Analysis in Digital Communication BJDM 207: Television Production BJDM 208: Interface and Information Design BJDM 209: Citizen Journalism

Self Sponsored Students (SSS)

Trimester I	Trimester II	Trimester III
CFU 104: Leadership and Team Building BJDM 205: Public Relations BJDM 206: Critical & Cultural Analysis in Digital Communication BJDM 207: Television Production BJDM 208: Interface and Information Design BJDM 209: Citizen Journalism	KCAU 006: Culture for Sustainable Development BJDM 300: Research Methods BJDM 301: Digital Project Management BJDM 302: Media Law and Ethics BJDM 303: Editing for Electronic Media BJDM 30 Desktop Publishing	BJDM 305: Graphic Design and Motion Graphics BJDM 306: Digital Marketing BJDM 307: Feature, Opinion and Specialized Writing BJDM 308: Broadcast Writing BJDM 309: Development Journalism BJDM 310: Studio Equipment Operation

" [2]=> string(1696) "

Government Sponsored Students (GSS)

SEMESTER I	SEMESTER II
KCAU 006: Culture for Sustainable Development BJDM 300: Research Methods BJDM 301: Digital Project Management BJDM 302: Media Law and Ethics BJDM 303: Editing for Electronic Media BJDM 304: Desktop Publishing	BJDM 305: Graphic Design and Motion Graphics BJDM 306: Digital Marketing BJDM 307: Feature, Opinion and Specialized Writing BJDM 308: Broadcast Writing BJDM 309: Development Journalism BJDM 310: Studio Equipment Operation BJDM 311: INDUSTRIAL ATTACHMENT

Self Sponsored Students (SSS)

Trimester I	Trimester II	Trimester III
BJDM 311: Industrial Attachment (2)	BJDM 400: Project: Radio Show/Radio Drama (2 Credit Hours) BJDM 401: Audience Analysis BJDM 402: Online Journalism BJDM 403: Media Management BJDM 404: Event Planning and Management	CFU 105: Knowledge Management BJDM 405: Feature and Documentary Production BJDM 406: Media, Power and Social Justice BJDM 407: Public Communication BJDM 408: Final Project: Web Mini Series (2 Credit Hours)

" [3]=> string(750) "

Government Sponsored Students (GSS)

SEMESTER I	SEMESTER II
BJDM 400: Project: Radio Show/Radio Drama (2 Credit Hours) BJDM 401: Audience Analysis BJDM 402: Online Journalism BJDM 403: Media Management BJDM 404: Event Planning and Management	CFU 105: Knowledge Management BJDM 405: Feature and Documentary Production BJDM 406: Media, Power and Social Justice BJDM 407: Public Communication BJDM 408: Final Project: Web Series (2 Credit Hours)

" } }